The marketing plan will be designed to achieve specific goals. It will generate awareness in the market that your property is for sale. It will attract inquiries about your property. It will be targeted to our database of prospective purchasers and other potential buyers in the area. Depending on the method of sale and your budget it may use a variety of tools such as display advertising, internet websites, signboard, direct mail and letterbox drops. Your Ray White sales consultant will recommend the best marketing plan for both the property and your budget.
Open days and inspections serve well in a competitive market to maximize viewings and reduce the stress and inconvenience to you as the homeowner. Prospective buyers like the convenience and pressure-free environment of open homes. Some final touches to your home on open days will help create a welcoming atmosphere. (see Presenting your Home Check List)
It is most important that your agent conducts all negotiations on your behalf. Offers will be discussed with you in detail so that you can decide if all the details such as price, settlement date and finance are satisfactory. Important points to remember are:
Unless you have accepted an offer before the day of the auction, it will be on that day that your sale is most likely to be made, although some sales do occur after the auction and within the auction agency period.
Based on buyer feedback, the state of the market and other factors, your agent will assist you with setting a realistic reserve price for the auction.
Don’t be too disappointed if the property fails to sell on the day “under the hammer”. Many sales take place immediately following the auction or within the auction agency period. Important points to note are:
The deposit paid by the purchaser will generally be placed either in the agent’s Trust Account pending settlement. In most cases, settlement is between 30-60 days from the date of exchange. When all the formalities have been completed, the settlement amount will be accounted to you, according to your instructions. Stamp duty is paid by the purchaser.